Portfolio Investing: How to Build a Diversified Portfolio and Why It Matters

Published: 18.03.2024
Author: Яна Морозова
Portfolio Investing: How to Build a Diversified Portfolio and Why It Matters
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Most Commented: 82

Portfolio investing is a strategy of allocating investments across different assets in order to reduce risk and increase potential returns. Instead of investing all their money in one asset or one market, investors build a portfolio of diverse assets, such as stocks, bonds, real estate, etc., to reduce the likelihood of significant losses in the event of failure in one sector or asset. In this article, we'll look at how to build a diversified portfolio and why it's important for investors.

Why Do You Need a Diversified Portfolio?

  1. Risk reduction. One of the main benefits of diversification is reduced risk. If the investor's entire capital is in one company or in one sector of the economy, the losses can be significant if that sector or company runs into problems. Spreading investments across different assets reduces the likelihood of losses.
  2. Stability of profitability. A diversified portfolio can provide more consistent returns over time. While one asset may be making losses, other assets in the portfolio may be making a profit, which helps smooth out fluctuations in returns.
  3. Potential for growth. Investing in a variety of assets also opens up opportunities for growth. Different assets can show different movements in price depending on market conditions or economic conditions, allowing an investor to benefit from a variety of sources.
  4. Protection against inflation. Diversification can also help protect a portfolio from the negative effects of inflation. Some assets, such as real estate or commodities, can increase in value during periods of inflation, which helps offset losses caused by a decrease in the purchasing power of money.

How to build a diversified portfolio?

  1. Assessment of investment objectives and risk tolerance. Before building a portfolio, an investor should define their goals – these can be short-term goals, such as buying a home, or long-term goals, such as retirement. It is also important to determine your risk tolerance – your willingness to take possible losses in your portfolio.
  2. Variety of assets. An investor should consider the different asset classes to invest in: stocks, bonds, real estate, commodities, and others. Diversity allows you to reduce risk and increase the stability of returns.
  3. Segregation of investments. Separating investments between different assets and sectors helps reduce the correlation between them and increase the stability of the portfolio. For example, if an investor invests in tech stocks, they can also invest some of their funds in bonds or real estate.
  4. Periodic review and rebalancing. An investor's portfolio should be periodically reviewed and rebalanced according to changing objectives, market conditions, and risk tolerance. This helps to maintain an optimal ratio of assets in the portfolio.


Portfolio diversification is an important strategy for investors that helps reduce risks and increase the stability of returns. Building a diversified portfolio requires a thorough analysis of investment objectives, risk tolerance, and asset diversity. Periodic review and rebalancing of the portfolio is also important to maintain its performance over time. Ultimately, a diversified portfolio can help investors achieve their financial goals and ensure financial stability over the long term.


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Алина Крылова

Your stories often make me smile. Thank you for the positive attitude!

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Даниил Филиппов

Your publications are always so motivating and positive, which is why I always read your blog with interest. Thank you for the positive attitude!